The landmark work in the vintage 1852 illustrated edition. 'Men, it has been well said, think in herds; it will be seen that they go mad in herds, while they only recover their senses slowly, and one by one.' The landmark work on historic crazes and mob mentality, addressing such fascinating issues as alchemy, witchcraft, and the calamitous Dutch tulip mania of 1637. Mackay's masterpiece has had a profound influence on economics and social psychology.
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